After recently winning the account for The Economic Times' 'Power of Ideas', Mudra's Mumbai office has won the creative and media mandate for the Ministry of Civil Aviation. The TV spot is already on air, while the print campaign will be broken today.
Arijit Ray, head, Mudra Mumbai says, "Mudra has considerable experience in the airline industry. The campaign covers the progress made in the aviation sector".
The main objective behind the campaign is, to highlight the Civil Aviation Ministry's achievement over the last five years and the role it has played in the progress and development of the country. The campaign aims to highlight the transformational effect of the various initiatives undertaken by the ministry on the people of the country. Some of the pillars the campaign focuses on are modernization of airports and aircrafts, enhanced and improved connectivity, employment opportunities generated, how the profile of the flier has changed and how the common man can now travel by air.
Watch the TVC by clicking on the video below: