Mudra West wins Philips-Electrolux creative mandate

Mudra West, a unit of Mudra India, has been awarded the creative duties for Philips' colour televisions and consumer durables brand - Electrolux. The account was won following a multi-agency pitch and it will be handled out of the Mumbai office.

Commenting on this developement, Neeraj Sethi, chief operating officer, Philips, said, “The Mudra Group has been custodians of the Philips brand in India, and we liked their understanding and appreciation of challenge for brand Philips. We look forward to working closely with the Mudra team to orchestrate a distinctive position for the brand on the back of many innovative television models that have been lined up for launch.”

Sajeev R, chief operating officer, Electrolux added, “We liked Mudra’s grasp of the category and their collective passion. I am sure they will play a significant role in building a distinctive communication roadmap for Electrolux.”

Recently, Electrolux and Philips were clubbed together as a business unit.

Commenting on the account win, Arijit Ray, president, Mudra West, said, “Both Philips and Electrolux, have a very strong brand philosophy; both have the consumer at the heart of all their initiatives. We look forward to strengthen and consolidate the imagery of the brands and give them an enduring meaning in the Indian context. We look forward to creating some great work on the brands in tandem with the brand teams.”