Mudra MAX walked home with the most number of metals at the second edition WOW Awards for experiential marketing, hosted last evening by Eventfaqs. The agency recorded 10 wins across various categories notching up six Golds, 2 Silvers and 1 Bronze.
It won a Gold for Zapak.com World Gaming Day (New Event Property of the Year), a Gold for Castrol All Rounder Mechanic (Dealer/Trade Education Program of the Year), Gold for Wrigley's Mumbai Smiles (Event/Experience of the Year for Dealer Trade Associates), a Gold for TVS Scooty Institute Women on Wheels (College Contact Program of the Year), Silver in 7'Up Star with Allu (In-mall/In-store promotion of the year), a Gold for HT Opinion Poll (Small Budget On-Ground Promotion of the Year), Gold for Shell's Khidki Amma-Gossips Through Window (Rural Marketing Program of the Year), Silver for TVS Scooty Women on Wheels (Community Contact Programme of the Year).
Pratap Bose, CEO, Mudra MAX and COO, Mudra Group commented, "While technically they did not have an ‘agency of the year’ title - we certainly knew that we were just that! The WOW awards celebrate the best in the business of events and experiential advertising and what was incredibly satisfying is that we won against the best names in the business. Many congratulations to all those who made this happen and I know for certain that Mudra Max really caused quite a stir at the awards night yesterday.... we were the new diva!"
JWT’s Encompass also put up an impressive show with 4 Golds, 1 Silver and 2 Bronzes while Jagran Solutions bagged two Golds and two Silvers.
Wizcraft, Cineyug, RC&M and Candid Marketing also managed to take home few metals to their credit. In all, 24 Gold trophies, 26 Silver trophies and 16 Bronze trophies were given out across categories. This year, the WOW Awards received 711 entries from 95 entrants, with work done on 270 brands.
Eminent industry members such as Pratap Bose, Anurag Gupta, Josy Paul, Bobby Pawar, Sam Balsara, Lara Balsara, Bharat Kapadia, Llloyd Mathias, Manish Bhatt, Anant Rangaswami, Himanshu Khanna, Sajid Shamim amongst others were present at the event.