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Mudra MAX has appointed Vikas Bhambri (pictured) as senior VP - OOH. Bhambri will handle businesses for OOH as a key member in the growth of Mudra MAX. Prior to this appointment, he was with TDI International India as VP – sales and marketing.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.