Campaign India Team
Oct 04, 2011

Mudra Max bags media mandate for BPCL

The agency also bagged media mandate for Canara HSBC Life and World Gold Council

Mudra Max bags media mandate for BPCL

It's raining accounts for Mudra Max. The agency has bagged the media mandate for Bharat Petroleum Corporation Ltd (BPCL)

Mudra Max was recently awarded the media mandate for two other accounts, namely, Canara HSBC Life Insurance and World Gold Council. While the North team of the agency cracked Canara HSBC Life Insurance, the other two were bagged by the Mumbai team.

The incumbent media agencies for BPCL, Canara HSBC Life Insurance and World Gold Council are Lintas Media Group, Mindshare and Starcom, respectively.

On the agency's three consecutive wins, Pratap Bose, chief executive officer, Mudra Max, commented, "I believe that it's the new kind of mantra that we are pitching which is helping us win these accounts. The integrated approach backed by our creative duties across mediums like experiential marketing puts us in the marketer's shoes rather than just give the agency talk."

The account size for Canara HSBC Life Insurance has been pegged to be over Rs 20 crore. Mudra Max bagged the account by competing against six other agencies.

Commenting on bagging this account, Anwesh Bose, head, Mudra Max Media, North, said, “We are delighted to be selected as the Media Agency for Canara HSBC Life. Considering their ambitious growth plans, we will do all that is required to deliver on the objectives set out by the client.”

Commenting on Mudra Max winning the World Gold Council account, Prachi Tiwari, director, marketing, World Gold Council  said, "Given the special place that gold occupies within our tradition and lives, our focus at the World Gold Council is on making it go beyond its ritualistic consumption pattern, to become the high point in jewellery for women across different life stages. We were on the lookout for a media agency that could partner with us in driving relevance for gold in differentiated ways. Mudra Max with its strategic understanding of the lifestyle category, their skill in going beyond the brief, and ability to translate consumer insights into unique media touchpoints, came across as an agency, with whom we could have an exciting brand journey with. We are glad to have them on board as our media agency for offline initiatives.”

To this, Pratap Bose added, “Winning the WGC media business is testimony to the ideation and creative approach  to media we as an agency have started to adopt ,and I am sure  that will be evident as we commence our engagement."

Adding to this, Samir Khanna, head, Mudra Max Media, West, said, “World Gold Council is a prestigious client for us. A brand which requires a differentiated strategy that encompasses all the relevant audience. Given the width and scale that Mudra Max has across media touch points we will ensure that the brand gets the relevant connectors with the right audience.”

Campaign India