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Mudra Group has launched a brand strategy and design consultancy unit, Water. It will offer solutions ranging from brand strategy, identity design and experience design and will be based in Mumbai. Water will be headed by Ashish Mishra who is the chief strategist for the unit. It has roped in Pradeep Debnath and Utpal Barve as senior designers, Harpavan Singh as designer and Rohitash Srivastava as strategist. The unit is planning to come up with a monthly newsletter 'Culturesigns' that will identify the new trends in the brand design industry.
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