Mudra bags Paramount Cables

Paramount Cables has handed over its creative duties to Mudra Delhi following a multi-agency pitch. The account size is estimated to be Rs 5 –10 crore.Mudra Connext will handle the brand’s media duties.“The brief is to build a strong brand that can engage in a space which till recently was dominated by several unorganised players,” says Sanjay Sharma, president, North and East, Mudra Communications.