Campaign India Team
Oct 13, 2009

MTV India drops 'Music Television' baseline

Come Saturday and MTV India will drop the 'Music Television' baseline that has been around since the channel's inception in 1981 in the US. In India, it has sported it since the last 13 years.This change has already happened in some countries that include the US and Canada. India now joins the club, as the broadcaster transforms itself into a destination thats "beyond music, beyond television". The channel will now have a simple black and white logo.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

4 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

4 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.

4 hours ago

From star power to feed power: Who sells more?

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural relevance, notes Dot Media’s head of business strategy.

21 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.