Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Oct 13, 2009
MTV India drops 'Music Television' baseline
Come Saturday and MTV India will drop the 'Music Television' baseline that has been around since the channel's inception in 1981 in the US. In India, it has sported it since the last 13 years.This change has already happened in some countries that include the US and Canada. India now joins the club, as the broadcaster transforms itself into a destination thats "beyond music, beyond television". The channel will now have a simple black and white logo.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Media
Nov 11, 2024
Warner Music India tunes in to live events with ...
Mar 25, 2010
Ashish Patil quits Viacom18
Just Published
The Work
4 hours ago
Scroll less, sniff out the truth first
Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.
Advertising
4 hours ago
Influence, interrupted: How India’s creator economy ...
From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.
Marketing
4 hours ago
From star power to feed power: Who sells more?
India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural relevance, notes Dot Media’s head of business strategy.
PR
21 hours ago
Adgcraft’s new AI vertical bets on India’s ...
As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.
