Campaign India Team
Nov 04, 2015

MSM Network to rebrand as Sony Pictures Networks

New logo unveiled; move aimed at ‘better alignment with parent to leverage global synergies’

MSM Network to rebrand as Sony Pictures Networks
Multi Screen Media (MSM) has announced that it will be rebranded as Sony Pictures Networks India, with a new logo in tow.
 
The rebranding is subject to regulatory approvals.
 
Andy Kaplan, president worldwide networks, Sony Pictures Television (SPT), said, "Our channels in India represent an important part of Sony Pictures Television’s global portfolio and we are proud to be part of the fabric of the diverse Indian culture. As we celebrate bringing the best entertainment to viewers in India for 20 years, it’s only fitting that these networks be branded as part of our Sony family. Like the Sony brand, which stands for innovation, creativity and delight, SPN brings the same qualities to our viewers."
 
NP Singh, CEO, Multi Screen Media (MSM), said, "The strategic intent behind rebranding Multi Screen Media into Sony Pictures Network is to align with our parent company and thereby accrue the benefit of global synergies. The new logo is our way of creating a picture from a pixel; a campaign from an idea and a revolution in progressive television entertainment. Going forward, Sony Pictures Networks will steer its helm on three levers, namely – general entertainment, sports and digital. With a comprehensive bouquet of varied channels, we are equipped today to serve India’s population both, in the urban and rural areas as well across geographies.”
Source:
Campaign India