Campaign India Team
Oct 22, 2010

MSLGROUP introduces new brand vision and identity

Navigating the ‘conversation economy’ at core of network’s offering

MSLGROUP introduces new brand vision and identity

MSLGROUP, Publicis Groupe’ s flagship speciality communications, PR and events network, has launched a new brand identity and vision created to meet the rapidly changing requirements of clients and marketplaces. The former global PR networks MS& L and Publicis Consultants – along with a number of speciality communications agencies - are united through this single vision and identity. According to a press note: “ Together, they will also be unified in a network-wide approach that places engagement, and communications that are unbounded by traditional divisions, at the centre of MSLGROUP’ s offering” .

Olivier Fleurot, Chief executive officer of MSLGROUP, said, “ PR has always been focused on relationships, artful storytelling, strategic advice and engagement with key influencers. With the trends reshaping communications today, and the impact of social media, now is the time for PR to reinvent itself and take its place as a leading discipline in driving audience engagement and building bigger brands.”

Commenting on the brand, Glenn Osaki, president of MSLGROUP Asia, said, “ Conversations between brands and audiences are more critical than ever before. MSLGROUP Asia’ s speciality communication offering use insight-driven campaigns to help clients creatively engage with people and communities. We house a wealth of expertise and experience, and are committed to helping grow Asia’ s global, regional and local brands.”

Speaking about the brand launch, Jaideep Shergill, chief executive officer, Hanmer MSL part of MSLGROUP Asia, said, “ As Hanmer MSL continues on its growth path, we remain focused on enhancing and improving our capabilities and providing clients with a broad range of knowledge and expertise. The new brand identity reiterates our vision and mission to continue delivering insights-guided thinking, compelling and creative ideas, unrestricted by geography, together with thorough execution”

Source:
Campaign India

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