Media Research Users Council India (MRUCI) has announced the onboarding of Shashank Srivastava, senior executive director (marketing and sales), Maruti Suzuki India and Vivek Malhotra, group chief marketing officer and COO consumer revenue, TV Today Network, to its board of governors.
Furthermore, the research council re-elected Shashidhar Sinha, CEO – India, Mediabrands and Shailesh Gupta, director, Jagran Prakashan.
Sinha and Gupta will continue in their respective roles as chairman and vice chairman of MRUCI.
The leadership duo was unanimously re-elected at MRUCI’s board meeting, which was held shortly after its 28th AGM on Tuesday, 27 September 2022.
Sinha said, “With covid behind us and the industry back to normal we should hopefully start work on the new IRS shortly.”
Gupta said, “These are interesting times for research. With markets and businesses returning to normalcy, research will play a huge role in enabling business decisions. MRUCI is well poised to enter the next phase of research, which will be increasingly powered by better use of technology that will power business, media and marketing decisions.”