MRSS India has brought on board Kalyan Karmakar as advisor - consumer insights. MRSS India is the Indian arm of market research agency Majestic MRSS.
He will be advising the digital, automotive, financial services and FMCG verticals for MRSS, informed an official statement.
On his appointment, Karmakar said, “I am really happy to come on board on MRSS. The team here is extremely forward thinking and is focused on helping clients face their business realities in the today’s world. MRSS’s extensive international experience in research and the possibility of using these tools in a modern Indian context is very exciting. I am quite looking forward to this opportunity to bring together my interests in social media and people watching together with the team at MRSS.”
Sarang Panchal, chief mentor and principal advisor, MRSS India, said, "We know Kalyan through his work and contribution to the market research industry in India as well as abroad. His knowledge, associations and active presence in the industry will contribute a lot to make MRSS India as a brand with global technological leadership and hyper-local understanding. We believe that embracing digital is the new marketing imperative. It is a game changer, and how companies will win, moving forward."
Over 16 years, Karmakar has worked with TNS, The Nielsen Company and IMRB International. At TNS, he was head of the qualitative practice and national head of the digital practice.