Page Industries, the India franchisee holders of Jockey, has awarded its media duties to MPG. The account will be handled out of Bangalore.
Ashok Genomal, MD, Page Industries, said, “We recognize that the media landscape in India is complex and will be even more so in the times ahead. To take us through the challenges and opportunities ahead and help our brand connect with our consumers, we were looking for a suitable media partner. We were very impressed with the strategy and inputs given to us by MPG, and look forward to a great relationship with them.”
Anita Nayyar, CEO, Havas Media, added “This is an important win for MPG in Bangalore. We offered Jockey some compelling insights to make the inner wear brand into a complete lifestyle brand.”