Campaign India Team
Nov 14, 2019

Motivator wins Soothe Healthcare's media duties

Account won post a multi-agency pitch

Motivator wins Soothe Healthcare's media duties
Motivator has won the media mandate for Soothe Healthcare following a multi-agency pitch. Soothe Healthcare is the maker of Paree and Pariz sanitary pads.
 
The account will be handled by its office in Gurugam.
 
Sahil Dharia, founder and MD, Soothe Healthcare, said, “Innovation is one our core values and our unique product proposition of ‘Heavy Flow- 3 Second absorption’ is complemented by a communications and media strategy that fits well together.  Paree is India’s first professionally managed feminine hygiene brand to reach scale with a progressive brand story to tell.  We look forward to working with Motivator to push the envelope on bringing this category out of the closet."  
 
Mausumi Kar, managing director, Motivator, said, “We are excited to partner with Paree. It is a brand that is creating waves with a compelling, first of it's kind of need solution in a category that’s very competitive. Our essence is one of ‘questioning status quo to arrive at differential routes to success’ which matches perfectly with Paree’s vision of redefining the category. We look forward to our journey together.”
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

Royal Enfield appoints Yadvinder Singh Guleria as ...

He was director for sales and marketing, Honda Motorcycle and Scooter India (HMSI)

17 hours ago

Pokerbaazi and Shahid Kapoor aim to get rid of the ...

Watch the film conceptualised by Wieden+Kennedy here

18 hours ago

Big FM appoints Ishita Dasgupta as national head - ...

Her last full-time stint with The QYou

20 hours ago

Mirchi launches an audio OTT app

Titled Mirchi Plus the app intends to provide a multi-lingual and immersive audio experience for its listeners