Motivator has won the media mandate for Soothe Healthcare following a multi-agency pitch. Soothe Healthcare is the maker of Paree and Pariz sanitary pads.
The account will be handled by its office in Gurugam.
Sahil Dharia, founder and MD, Soothe Healthcare, said, “Innovation is one our core values and our unique product proposition of ‘Heavy Flow- 3 Second absorption’ is complemented by a communications and media strategy that fits well together. Paree is India’s first professionally managed feminine hygiene brand to reach scale with a progressive brand story to tell. We look forward to working with Motivator to push the envelope on bringing this category out of the closet."
Mausumi Kar, managing director, Motivator, said, “We are excited to partner with Paree. It is a brand that is creating waves with a compelling, first of it's kind of need solution in a category that’s very competitive. Our essence is one of ‘questioning status quo to arrive at differential routes to success’ which matches perfectly with Paree’s vision of redefining the category. We look forward to our journey together.”