Motivator is the latest media agency to expand its offerings and roll out an e-commerce specialist unit.
The solution includes e-commerce intelligence and strategy, marketplace onboarding, presence and operations management along with media commerce. Motivator will also facilitate technology and fulfilment support with the help of GroupM and partnering with WPP.
Mausumi Kar, managing director, Motivator India, said, “Today the e-commerce agency environment is fragmented into two parts. First, the media commerce space which is dominated by large media agencies. Second, the non-media e-commerce services space, which is very fragmented with a plethora of small boutique agencies and in-house teams running the show. For most brands, multiple stakeholders are managing the e-commerce business. On top of it, many more partners managing the overall digital marketing. Much gets lost in translation. There is a need for a single stop solution across the board. This is the gap that Motivator wants to plug.”
The agency has also bagged the e-commerce duties of Soothe Healthcare, an account it was handling from 2019.
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Rao is currently CEO of dentsuMB Group India