Soothe Healthcare has announced the appointment of Samta Datta as general manager, marketing.
Her last full time stint was with GoAir where she was GM-marketing prior to which she was group business director at McCann Worldgroup.
Samta will head the company’s marketing function for all its brands - Paree, Pariz and Super Cutes diaper. She will also be handling the internal and external communication, for Soothe Healthcare.
Sahil Dharia, founder and chief executive, Soothe Healthcare, said, “Besides her expertise in understanding FMCG brands, Samta has a blend of dynamic thinking and drive, to translate the vision into reality, which are few of the core values at Soothe HealthCare. Her capabilities will add immense value to Soothe that is slowly becoming a name to reckon with in the feminine hygiene space”
Samta said, “I am thrilled to be part of the team that is responsibly innovating in feminine care category. Brand Paree has the intent and potential to expand and transform the category in India. I look forward to build this road ahead.”
She has also worked with Grey, Ogilvy, Lowe Lintas and United Business media.