Campaign India Team
Jan 31, 2014

Motivator retains Apple media mandate post pitch

Remains AoR for iPhone, iPad and Mac

Motivator retains Apple media mandate post pitch

GroupM agency Motivator has retained the media mandate for Apple’s iPhone, iPad, and Mac products. Ingram Micro & Redington are the exclusive distributors for Apple products in India. The account was retained following multi-agency pitch. A majority of the spends on the brand are expected to be on the iPhone, which will be handled by Motivator’s New Delhi office. The media mandates of iPad and Mac will be handled from Bengaluru.

The agency has been handling the Apple account since end-2012. Motivator will look to leverage GroupM’s specialist practices- digital, mobile, activation, social, search, analytics, content and trading, informed an agency statement.

Rabe T Iyer, managing partner, Motivator, said, “Apple’s iconic status coupled with ‘less is more’ approach puts a huge responsibility in building cutting edge solutions keeping to the brand standard; we have successfully done this for the last 14 months and are confident of pushing the envelope further to win in the market place. This year the emphasis is going to be on powering iPhone sales through innovative digital solutions besides a strong content strategy across platforms. Print’s tactical use will have to be balanced by creative use of media to keep the brand in the desirable space.”

Campaign India

Related Articles

Just Published

10 hours ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here

1 day ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

1 day ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

1 day ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes