GroupM has announced the appointment of Rabinder Thirumurthy (Rabe Iyer) as CEO for Wavemaker MENA. Iyer will be moving to Dubai as he assumes his new position on 10 June. He was MD at Motivator Delhi prior.
The announcement was made by Ajit Varghese, global president of market development, Wavemaker.
Varghese said, “I’ve known Rabe since he joined Motivator and I’ve always been impressed by his commitment to excellence. He’s a proven leader with strong business acumen and I’m sure that he, together with our fantastic leadership team across the region, is perfectly positioned to make Wavemaker MENA a formidable future-facing agency.”
Filip Jabbour, CEO, GroupM MENA, added, “Rabe is a great plus for Wavemaker; he has the skill, the vision and the deep understanding of our industry to lead and grow our business in the region.”
Iyer said, “Wavemaker’s ambition, it’s obsession with the purchase journey and desire to connect and scale its capabilities, is exciting. I believe that MENA has a large potential for growth and I look forward to working with the talented team here to deliver on the agency’s ambition across the region.”
A replacement for Iyer at Motivator will soon be announced.