HOOQ, a video-on-demand service, has assigned its creative and digital duties to FoxyMoron and Motivator respectively. The accounts were won following multi-agency pitches.
Salil Kapoor, managing director, HOOQ India, said, "We are thrilled to have FoxyMoron and Motivator onboard as our creative and digital agencies. Being a digital brand ourselves, we believe that these partnerships will helps us stand differentiated in the consumer mind space through innovative campaigns. We are looking ahead to create and execute successful campaigns for HOOQ".
Rabe Iyer, MD, Motivator, said, “VOD services have paved the way the Indian audience consumes content across platforms. We are glad to partner with one of the best VOD service platforms in the world. We are excited about the possibilities of blending different creative minds to deliver results that continue to propel HOOQ’s growth journey in India.”
CVL Srinivas, South Asia CEO, GroupM, said, “The VOD service has seen tremendous growth across Asian markets and with their foray in India, we hope that we can help them capture the attention of their target audience with our innovative solutions. We hope that we can extend this association further.”