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Who doesn’t want to be part of a winning team? (Especially after the victory).We all do.I remember some years ago when I went on my first visit to Cannes, a bunch of us from different agencies were all at the one place that was a tradition for Indians to stay in: Touring Hotel . A bit poky with no ACs (no fans either), but brilliantly located, close to all the action. And what the heck, we were hardly ever there in the rooms.
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Leadership changes and MiQ Sigma rollout reflect both opportunity and fragmentation in India’s fast-expanding but complex digital advertising market.
Super.money’s latest ad swaps cricket balls for cashback, with the South African player shadowing an auto driver to spotlight the lure of instant rewards.
Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.
With consolidation rising and ROI under strain, agencies face pressure to return to bold ideas while navigating AI and budget controls.