Dentsu Aegis Network (DAN) India has announced the elevation of Agnello Dias as creative chairman. This is in addition to his current role as chief creative officer and co-founder Taproot Dentsu.
In his new role, Dias will guide and mentor the creative output of all DAN India companies even as he continues his services with Taproot Dentsu.
He said, “Taproot Dentsu is now a robust, full-fledged agency, based in two cities and run by a team of capable and talented professionals. In fact, this is the team that has been at the forefront of everything the agency has done for some time now. With the structure now in place and Paddy (Santosh Padhi) leading the way with the rest of the team, it was felt that I could stretch myself to also work with the other hungry and talented teams across the DAN network in India. It is an exciting part of my life’s journey and I hope it’s fruitful for all.”
Ashish Bhasin, CEO greater South, Dentsu Aegis Network and chairman and CEO India, said, “It is really delightful to add on an additional responsibility of creative chairman DAN India to Aggi. The entire creative community in India looks up to Aggi for his tremendous achievements. His mentoring of creative talent across all DAN India agencies will make DAN India an unbeatable creative powerhouse. I am really glad that Aggie has agreed to stretch himself and share his unparalleled talent across the group. I look forward to him chairing the DAN India Creative Council.”
Prior to co-founding Taproot, Dias was national chief creative officer at JWT India.