Arati Rao
Nov 11, 2010

Aggie to be keynote speaker at The Singapore Advertising Lecture

The event is a part of the Singapore Advertising Hall of Fame Awards, to be held on November 16

Aggie to be keynote speaker at The Singapore Advertising Lecture

Agnello Dias, chief creative officer of Taproot India, will make a keynote presentation at The Singapore Advertising Lecture on November 16, 2010. The lecture is a precursor to The Singapore Hall of Awards ceremony which will be held later the same evening.

Aggie will be speaking about 'Thought Consumerism'. He explained teh gist of it, "There's increasing evidence of brands putting out thoughts as a part of a mainstream campaign, that have not got to do just with marketing or selling, but are about the greater common good of society. A few examples are Idea Cellular, Tata Tea with 'Jaago Re', Dove 'Real Beauty' and The Times of India's 'Lead India'. So 'Thought Consumerism' is about brands as conveyors of thoughts for society, which are not directly involved with the selling of a product, but they yet impact the value of the brand."

Visit for more details.

Campaign India

Related Articles

Just Published

1 day ago

ACC partners with BCCI, urges to get LB(n)W dismissals

Watch the film conceptualised by Eleventh Hermit here

1 day ago

Devika Shreyams Kumar joins the Mathrubhumi Group ...

She will report to MV Shreyams Kumar, managing director, Mathrubhumi Group

1 day ago

PHD's APAC strategy head Chris Stephenson promoted ...

Stephenson will relocate to London to begin the new role in January 2022 and succeeds Avril Canavan, who left PHD after 11 years in the role to become a consultant

1 day ago

Alia Bhatt shows Ranbir Kapoor why Flipkart is her ...

Watch the films conceptualised by McCann Worldgroup here