Bharti Airtel has announced the appointment of Rajiv Mathrani as chief brand officer for its India operations. Mathrani takes over from Mohit Beotra, who has left to pursue entrepreneurial opportunities, according to an Airtel statement.
Mathrani will report to Srini Gopalan, director – consumer business, Bharti Airtel (India).
Gopalan said, “I am delighted to welcome Rajiv on board and wish him all the best for driving one of India’s most loved brands – Airtel. His leadership and rich experience will significantly contribute to strengthening the bond that brand Airtel enjoys with its customers, and contribute to our endeavor of building a brand of the future. I also take the opportunity to thank Mohit for his valuable contribution in creating some of the iconic campaigns for us and wish him all the success as he pursues his dream”.
Mathrani joins Airtel from Pepsico where he led the snacks category and portfolio strategy. He has also worked with Marico Industries, Citibank and Glaxo SmithKline Consumer Healthcare.
