The Work
Campaign India Team
May 25, 2010

Mitsubishi Outlander inspires Rohit Bal in new campaign by Contract

Mitsubishi Motors has launched a new 360-degree campaign for its SUV, Outlander.Contract Advertising has conceptualised the campaign, which attempts to drive home the stylish persona of the vehicle through the eyes of ace fashion designer Rohit Bal. The campaign shows Bal being inspired by the Outlander 2010 and launching a fashion line titled Outlander Signature Collection, unveiled alongside the SUV at a fashion show in New Delhi.

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