Speak about Nair's promotion, Ravi Deshpande, chairman and chief creative officer, Contract Advertising said, "Raj has been with us for about 15 years and has helped Contract through thick and thin. This is in recognition of his consistent efforts through these years to help the agency gain stability and growth."
Nair will now oversee a large part of the businesses in Mumbai, and all those of the Bangalore and Chennai offices.
Commenting on Pradhan's elevation, Deshpande said, "Clearly, one of the finest planning minds in the country, Atishi has been a strong and a much sought after resource for us and our clients in Delhi. She is now being entrusted with a larger role; to strengthen and drive the planning agenda for Contract and our clients in our two Southern offices, in addition to her role as head of planning in Delhi."
He adds, "With these additions, we have strengthened our southern operations substantially and believe that it will provide our clients with more brain power on their brands."