Minority wins creative mandate of Pride World City

Minority has bagged the creative duties of Pride World City (Pride Builders), Pune-based realty firm.

The account was won following a multi-agency pitch.

Yogi Vashishta, managing partner, Minority, said, “It’s a privilege to be part of building a township of this scale, not just in terms of area but also in terms of the lifestyle amenities being offered that are on par with global projects.”

Suraj Pombra, managing partner, Minority, commented, “Pride is one of the most respected names in the business and has covered a lot of ground in just 20 years. We hope to learn a lot from associating with them on this project, apart from being able to add both business and brand value to the company and secure its position as Pune’s most innovative and exciting real estate house with the PWC campaign.”

Ravi Kabara, senior VP operations, Pride, added, “The team at Minority demonstrated a strong strategic approach and a good understanding of real estate communication challenges. They showed a different approach to correctly represent a brand of such size and diversity to our audience. We see Minority as a good communication partner to guide us through the journey of building a strong brand.”