Mindshare has launched the first edition of its new quarterly trend series, Culture Vulture, which identifies the entrepreneurial spirit of Gen Y across 30 countries globally. The report, which was led globally out of the agency’s Asia-Pacific hub in Singapore, examines over 300 Gen Y entrepreneurial businesses across 38 cities including New York, Buenos Aires, London, Mumbai and Shanghai to understand how the youth’s innovative ideas can inspire and fuel game-changing communication behaviour.
Mindshare’s Culture Vulture explores ‘The Entrepreneurial Spirit’
The agency has launched the first edition of its new quarterly trend series, Culture Vulture, which identifies the entrepreneurial spirit of Gen Y across 30 countries globally
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