Mindshare has confirmed the appointment of Gopa Menon as digital head of South Asia.
He quit as chief operating officer at Dentsu’s digital agency Isobar in July, after a 12-year-stint with the organisation.
Vinod Thadani, former chief digital officer of Mindshare South Asia had joined Dentsu’s iProspect as CEO, replacing Rubeena Singh.
In his current role, Menon will be responsible for managing the agency’s full service digital offerings and help existing and new clients transform their digital processes, digital marketing strategies, brand building and ROI driven marketing outcomes.
He will be based in Gurugram and will report to Amin Lakhani, chief operating officer, Mindshare South Asia.
Lakhani said, “Gopa brings with him in depth knowledge and diverse digital expertise. We are confident that Gopa will play a pivotal role as we accompany our clients in elevating business outcomes through our unique addressable media stack.”
Menon said, “With the digital growth and evolution today, there are a lot of opportunities in store for brands to explore and accordingly revamp their digital tactics. I am incredibly thrilled & happy to be part of the Mindshare and the purple family, it's sort of homecoming for me and as Mindshare now re-orients its business around the pillars of ‘acceleration’, ‘outcomes’ and good growth, I am really looking forward to working with the teams here at Mindshare to shape the continued phase of growth and transformation for its clients.”
With over 18 years of experience, he has also worked with companies like JWT, GroupM and INC Communication.
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