Campaign India Team
Jun 10, 2014

Mindshare nets media duties of Housing.com

The account was won following a multi-agency pitch; Mindshare is the first media agency on board

Mindshare nets media duties of Housing.com
Housing.com, a leading real estate portal, has appointed Mindshare to handle its media duties. There was no pitch process involved. Mindshare is the first media AoR for the portal, which was established in 2012.
 
The portal caters to individuals looking at purchasing and renting properties in multiple cities including Mumbai, Delhi, Pune, Bengaluru, Chennai, Hyderabad and Kolkata. BBH India handles creative duties.
 
Ravi Rao, leader- South Asia, Mindshare, said, “This is an interesting category with a huge canvas for creativity. We look forward to working with Housing.com to ensure delivery of targeted and innovative campaigns that add maximum value to the company.”
 
Rahul Yadav, co-founder, Housing.com, added, “We sought a partner who could match our speed and agility which is much required in the dotcom space. Mindshare fit the bill perfectly as they were able to understand our business and share the same values. We are confident that they would be able to provide us differentiated landmark media solutions.”
Source:
Campaign India