Campaign India Team
May 19, 2014

Mindshare launches 'The Loop' in Gurgaon

Data-infused ‘war rooms’ in offices to be active in 15 markets globally by June

Mindshare launches 'The Loop' in Gurgaon
Mindshare has launched 'The Loop', a physical space within its office billed as data-infused 'war room', in Gurgaon. ‘Loop Rooms’, which house multiple screens, monitor data from over 100 sources in real time, helping make media decisions using the live data feeds.  
 
‘Loop Rooms’ are operational in five Mindshare offices in the USA. India is the first market outside the USA to have a 'Loop Room' within its office. A second Loop Room will be launched in Singapore followed by one in Mumbai. By June 2014, ‘The Loop’ will be active in 15 markets globally.
 
R Gowthaman, COO, Mindshare Asia-Pacific, said, “The Loop Room is not just another technological interface, but a way of life for all of us in Mindshare. As our client's lead business partner, we take pride in being their marketing spine and The Loop Room effectively breaks down all silos and brings all the key stakeholders into one single room - creative, media, social, digital, content and production. The Loop enables real time tracking of the impact of paid media online; how the paid media works with other marketing assets of the brand thereby seamlessly linking paid, owned and earned media on a single canvas. We have been extremely fortunate to have Pepsico’s support in making the Loop a reality. And as we expand the presence of the Loop Room in more offices, we believe we will be positively influencing the industry to look at marketing communications in a whole new way."
Source:
Campaign India

Related Articles

Just Published

3 hours ago

From laughs to lessons, dads get their due

Brands celebrate International Father’s Day 2025 with campaigns highlighting care, connection, and changing parenting norms.

4 hours ago

When kids call the shots, itinerary becomes insight

INSIDE THE AD: Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and child-led co-creation to rewrite the family travel playbook for Indian marketers.

4 hours ago

Cannes Contenders: FCB India’s playbook spans ...

Ticket lotteries, textbook tweaks and name-based giveaways—its entries push creative problem-solving into territory where strategy meets social engineering.

23 hours ago

69% of Indian consumers turn to influencers for ...

India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat Agency and Kantar survey.