Campaign India Team
May 19, 2014

Mindshare launches 'The Loop' in Gurgaon

Data-infused ‘war rooms’ in offices to be active in 15 markets globally by June

Mindshare launches 'The Loop' in Gurgaon
Mindshare has launched 'The Loop', a physical space within its office billed as data-infused 'war room', in Gurgaon. ‘Loop Rooms’, which house multiple screens, monitor data from over 100 sources in real time, helping make media decisions using the live data feeds.  
‘Loop Rooms’ are operational in five Mindshare offices in the USA. India is the first market outside the USA to have a 'Loop Room' within its office. A second Loop Room will be launched in Singapore followed by one in Mumbai. By June 2014, ‘The Loop’ will be active in 15 markets globally.
R Gowthaman, COO, Mindshare Asia-Pacific, said, “The Loop Room is not just another technological interface, but a way of life for all of us in Mindshare. As our client's lead business partner, we take pride in being their marketing spine and The Loop Room effectively breaks down all silos and brings all the key stakeholders into one single room - creative, media, social, digital, content and production. The Loop enables real time tracking of the impact of paid media online; how the paid media works with other marketing assets of the brand thereby seamlessly linking paid, owned and earned media on a single canvas. We have been extremely fortunate to have Pepsico’s support in making the Loop a reality. And as we expand the presence of the Loop Room in more offices, we believe we will be positively influencing the industry to look at marketing communications in a whole new way."
Campaign India

Related Articles

Just Published

1 day ago

Opinion: Catching up with the crumbling cookie

The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem

2 days ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

2 days ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

2 days ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far