Campaign India Team
May 19, 2014

Mindshare launches 'The Loop' in Gurgaon

Data-infused ‘war rooms’ in offices to be active in 15 markets globally by June

Mindshare launches 'The Loop' in Gurgaon
Mindshare has launched 'The Loop', a physical space within its office billed as data-infused 'war room', in Gurgaon. ‘Loop Rooms’, which house multiple screens, monitor data from over 100 sources in real time, helping make media decisions using the live data feeds.  
 
‘Loop Rooms’ are operational in five Mindshare offices in the USA. India is the first market outside the USA to have a 'Loop Room' within its office. A second Loop Room will be launched in Singapore followed by one in Mumbai. By June 2014, ‘The Loop’ will be active in 15 markets globally.
 
R Gowthaman, COO, Mindshare Asia-Pacific, said, “The Loop Room is not just another technological interface, but a way of life for all of us in Mindshare. As our client's lead business partner, we take pride in being their marketing spine and The Loop Room effectively breaks down all silos and brings all the key stakeholders into one single room - creative, media, social, digital, content and production. The Loop enables real time tracking of the impact of paid media online; how the paid media works with other marketing assets of the brand thereby seamlessly linking paid, owned and earned media on a single canvas. We have been extremely fortunate to have Pepsico’s support in making the Loop a reality. And as we expand the presence of the Loop Room in more offices, we believe we will be positively influencing the industry to look at marketing communications in a whole new way."
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Diego Maradona: a tribute to one of Argentina’s ...

Maradona was not just a football legend but also a master at creative copywriting, says the author

9 hours ago

Dentsu partners with Facebook for 'commerce bootcamp'

Facebook has so far trained 100 Dentsu employees across APAC on its suite of commerce products and solutions

9 hours ago

Dissecting DDB Mudra Group's winning mentality with ...

The CEO and MD of DDB Mudra Group explains the agency's approach to new business wins, the opportunity 2020 throws up for diversity, and more...

20 hours ago

Havas Group launches initiative to foster gender ...

Creates team that will meet bi-monthly to recognise and celebrate the work that women leaders are doing across the group