Mindshare has appointed Jacob Kvist as chief investment officer for Asia Pacific. Kvist had previously been the CEO for GroupM Vietnam. He takes over from Adam Marshall, who left the agency in July 2015.
On the new role, Kvist said, “Mindshare more than any agency has proven itself consistently as a worthy market leader in Asia, and I’m thrilled to take on the challenge of transforming its market leading position of trading and value creation into a model that will see Mindshare adding further competitive advantage in the increasingly adaptive, data-led and automated world of media. I’m humbled by the track record of the team I’m joining. Taking on this challenge under the mentorship and guidance of Ashutosh (Srivastava) is a true privilege as well is the opportunity to work with all the incredibly talented teams Mindshare has in the region. I can truly say I’ll be working with the best and brightest in our industry.”
Ed Thesiger, CEO of GroupM Indonesia, will take on additional responsibility of Vietnam following the development.
Kvist has headed up GroupM Vietnam since 2013.
Mark Patterson, CEO, GroupM Apac, said, “Jacob and Ed are both high calibre leaders eager and very capable to take on and embrace their respective new challenges and perform to the highest level. It’s a major advantage for our clients and people to be able to make these sort of talent movements within the organisation.”
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Her experience as client and on creative side made her 'standout choice'.