Milagrow entrusts media duties to Carat Media

Milagrow Business & Knowledge Solutions is set to make its first foray into the tablet PCs market. For its launch in the Indian market, Milagrow has appointed Carat Media to handle the integrated media duties.

The ad spend will be over Rs 15 crore. A new team has been created at Milagrow to handle the management of product planning, distribution and support, pricing and promotion. Carat Media is close to finalising the launch plans.

Rajeev Karwal, director, Milagrow Business & Knowledge, said, "Milagrow is willing to invest whatever it takes to be the No.1 player in the category. We will introduce products that will surprise the consumer with their benefits and astound the buyers with our value proposition."

Kartik Iyer, managing director, Carat Media, added, "We are delighted to have been chosen by Milagrow for their maiden product marketing venture. We keenly look forward to partnering with them in building the Milagrow brand in India through our integrated communication planning process. We would be providing solutions for Milagrow across all media platforms including digtal, OOH and activation."