Micromax Informatics has appointed PR Pundit as its PR consultant. PR Pundit will be managing the communication programme and building groundswell for Micromax’s return to the smartphone market in India.
Rachna Lather, marketing head, Micromax India said, “PR Pundit is known in the industry for their creative storytelling and innovative approach. We see a synergy with them. With a deep understanding of the marketplace and consumers, PR Pundit is well positioned to work with us as we recreate the brand’s narrative in the Indian market. ”
Neha Singhvi, chief operating officer, PR Pundit, added, “We are thrilled to partner Micromax on this exhilarating journey of a successful comeback. This home grown brand enjoys a special place in the consumers’ hearts and minds in India and we look forward to developing a compelling PR campaign that promises to recreate the magic of the brand and allow it to scale newer heights.”