Campaign India Team
Feb 09, 2015

Micromax appoints Shubhajit Sen as chief marketing officer

Prior to this, he was with Glaxo Smith Kline Consumer Health Limited

Micromax appoints Shubhajit Sen as chief marketing officer

Micromax Informatics has announced the appointment of Shubhajit Sen as its chief marketing officer. At Micromax, he will be tasked to focus on leading all marketing efforts for the company across markets while strengthening the overall brand communication.

Vineet Taneja, CEO, Micromax Informatics Limited said, “As Micromax opens a new chapter in its growth trajectory, we welcome Shubhajit on board with us as the new CMO. He will prove to be a great asset to the Micromax leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We believe that his passion for technology will help ensure that Micromax continues to deliver innovations that have a great impact on people's lives.”

Commenting on his new role, Sen added, “It is an exciting opportunity for me to lead the marketing efforts for Micromax at a time when the brand is experiencing such a phenomenal transformation. As a marketer, I have always believed in consumer centricity and Micromax has consistently understood, anticipated and shaped consumer’s expectations of the category better than competition. I look forward to building the Micromax brand philosophy further in its next phase of growth.”

Sen replaces Shuvodip Pal, who held the position from December 2012. 

 

Source:
Campaign India

Related Articles

Just Published

9 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

9 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

10 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

10 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.