Metro International forges new ad sales partnerships

Metro International has struck exclusive ad sales partnership deals with Associated Newspapers’ Metro in the UK and Schibsted’s 20 Minutos in Spain.

The partnerships mean Metro International can now offer pan-European advertisers an extended daily reach of 19 million urbanites in 146 major European cities in 15 European countries: Belgium, Czech Republic, Denmark, Finland, France, Greece, Hungary, Ireland, Italy, Netherlands, Portugal, Russia, Spain, Sweden and United Kingdom.

Under the new agreement, Metro International's global sales team based in London will handle all international advertising packages on behalf of the two publications in these key markets for pan-European and global advertisers.

Alistair Ballantyne, global sales director, Metro International said, "We are delighted to be able to partner with strong urban brands in key markets. This enables Metro International to offer a one-stop solution for Pan-European clients and agencies to have unrivalled access to a consistent and attractive daily audience of 19 million urbanites across 15 European countries. Metro International is the leading medium for reaching urbanites in Europe."