Campaign India Team
Oct 08, 2018

#MeToo: Agencies react

Statements from Creativeland Asia, DDB Mudra, Dentsu Webchutney, Medulla Communications, iProspect and Publicis

#MeToo: Agencies react
Over the last weekend, Campaign India's Twitter handle was tagged by users as they narrated incidents they faced during their advertising careers. Agencies have responded to the allegations made against workforce. 
We have reproduced the statements below from the agencies. 
Creativeland Asia
"We have seen some of the rumors spread by certain individuals in anonymity linking the agency with events. CLA has a great gender diverse working culture, we are one of the most secure and coveted creative agencies to work for.
CLA has a robust system completely independent of the management to redress, assist and support, complainants having the employees interest at its heart."
DDB Mudra
"On Sunday, an accusation of behaviors and actions that violate our code of conduct was levied against an individual at our agency, anonymously via a public post on a social media site. The accusation stands in stark contrast to our values and standards at 22feet Tribal Worldwide and at the DDB Mudra Group more broadly, where it is our primary responsibility and commitment to provide our associates with a safe, fair and dignified workplace. Within hours of being notified yesterday, we initiated the process of verifying the allegations and getting them investigated." 
Dentsu Webchutney
"Omkar Sane worked with us at Dentsu Webchutney between 2014-2015. During his time here, we received official complaints about his behaviour from two employees. Post the investigation which started the next day, he was let go from his position and the office immediately. And the company hasn’t worked with him in any capacity since then."
iProspect India
"With more than 50 per cent of our staff being female employees including the agency CEO, iProspect has always believed in providing a safe working environment for all. We have an internal committee adhering to Vishakha Guidelines. It is unfortunate that one of our recently recruited employees has been named in the #MeToo movement for an incident which is alleged to have happened a few years ago during his tenure with his previous employer. We have a zero tolerance policy towards sexual harassment at workplace and we will immediately be conducting an enquiry regarding this."
Medulla Communications
“On Friday, one of our employees was accused on social media of misconduct that is against our policies. As an organisation, we have a majority of women employees and are extremely conscious of and against the issues brought alive under #MeToo. Yesterday itself we initiated a conversation with our female employees (through other senior women employees) to see if any of them have faced any such issues in any way. None of them so far have raised any issues with any of our male or female employees. We are also investigating these particular complaints on social media but so far none of the women who have complained are working or have worked with WYP and Medulla or our affiliates in any way.”
“We have taken note of the incidences reported in the tweets. We are deeply concerned by the seriousness of these allegations and are investigating them on priority. We will ascertain facts of the matter and see that the outcome is fair and just; and appropriate actions are taken as per the company’s policy. We re-iterate that Publicis India has a zero-tolerance policy towards any type of workplace misconduct or abuse of power or harassment.”
We'd love to hear your take on the subject. Do you think these latest allegations lead more agencies and brands to tackle sexism in the industry?  What needs to happen to bring about real change in the workplace?   Write in to Campaign India to [email protected] and [email protected] with your views.
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