Metal Communications has announced the appointment of Anjali Rawat as associate creative director from March. Her last stint was at Ogilvy & Mather, where she looked after and led brands like Cadbury, Bru, Huggies, Fullerton India, Parle Krackjack, Godrej Properties, and Kissan.
On the appointment, Trilokjit Sengupta, creative director, Metal Communications said, “Anjali has extensive experience across many brands such as Cadbury, Bru, Huggies and Sony Max among others. Incidentally, she was a part of the team that had launched Zoom when the channel started out 6 years back. I feel certain that the team will benefit from her experience and guidance.”
Rawat added, “After working with creative powerhouses like Lemon and Ogilvy, I didn't want to lower the momentum. Metal as an agency is perfectly aligned to what I was looking for. With the perfect balance of creative and strategy, so rare in agencies today, I am certain my innings at Metal will be a long and memorable one. ”
Rawat has a Masters in Fine Arts from the Academy of Art College in San Francisco and has worked across agencies like The Highway 1 in San Francisco, Euro RSCG, Lemon and Ogilvy. She also has a San Francisco silver award and 3 silver Abbys to her credit.