Karan Amin, former creative head at MediaMonks India, has announced the launch of 010. The agency aims to produce content below 10 seconds.
Amin left MediaMonks in September 2021 and formally announced the launch of 010 last week.
Amin said, "We live in a mobile first world. Ten seconds are more than enough. Maybe even three. That's the most viral content on the web. That's the GIF/video/meme/screenshot/reel/forward you shared in your best friend groups and on social media. And that's what 010 can make for your brand."
In a career spanning close to two decades, Amin has also worked with Cheil, Wunderman Thompson, Fulcro, Yahoo, Rediffusion and Ogilvy.