MediaCom entry ‘Shave or Crave’ for Gillette India emerged winner in the category of ‘Best Communication Strategy’ at the Festival of Media Awards Asia announced in Singapore on 18 March. Other agencies credited for the communication are BBDO India, Weber Shandwick and Interface.
MediaCom also bagged the ‘Network of the Year’ title for 2014.
PHD India’s ‘Good Life Club’ was adjudged winner in the ‘Best Use of Mobile’ category. The work, whose credits are shared by Hungama, was for Brooke Bond Tea from Unilever.
The a category titled ‘The Effectiveness Award’, Madison Media Infinity bagged a ‘Highly Commended’ honour from the jury for its entry ‘Convincing Consumers to Become Our Sales Force’ for Marico’s Parachute Advansed Ayurvedic Hair Oil.
View the full list of winners here.