Daniel Farey-Jones
Dec 08, 2021

Mediabrands sweeps up Dyson global media planning and buying

Account, worth $600 million, will transfer from Mindshare in Q1 2022

Dyson: Mindshare was the eight-year incumbent on the business
Dyson: Mindshare was the eight-year incumbent on the business

Dyson, the appliance brand, has appointed Mediabrands to handle global media planning, buying and paid search.

IPG emerged the winner from a review that kicked off in the spring, with Mindshare defending its eight-year incumbency on the business.

A Dyson spokesman confirmed that IPG would formally take over the account on April 1 following a handover period.

Reportedly worth £120 million (US$159 million) at the time of the previous review, Dyson’s spend has now grown to a total in the region of $600 million.

It is believed that, in the UK, IPG is planning to assemble a bespoke team rather than house the account within either UM or Initiative.

MediaSense assisted with the review.

(This article first appeared on CampaignLive.co.uk)

Source:
Campaign India

Related Articles

Just Published

1 day ago

FCB Group India launches 'FCB Now', a tech-first ...

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

2 days ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

2 days ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

2 days ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.