Dyson launches review of $500m media account

Dyson has launched a review of its global media planning and buying account.

Campaign understands that it is a periodic review as part of the appliance company's standard business practice.

IPG Mediabrands is the incumbent on the account. It initially won the account in 2021 in a review managed by MediaSense.

At the time, IPG Mediabrands won the account from WPP Media's Mindshare, which had previously held it for eight years. It was worth $600 million at the time but according to COMvergence, is set to be worth $502.1 million in billings in 2025. 

As well as vacuum cleaners, the company also makes headphones, hair care devise and lights.

Its founder, prominent Brexit supporter James Dyson, moved the company's headquarters from Wiltshire to Singapore in 2021.

Dyson declined to comment and IPG Mediabrands did not respond to Campaign's request for comment.