Campaign India Team
May 13, 2021

Media360 Awards: Kinnect bags ‘Entrant of the Year’, Colors is ‘Brand of the Year’

HT Media is the most awarded entrant with seven metals

Media360 Awards: Kinnect bags ‘Entrant of the Year’, Colors is ‘Brand of the Year’
Kinnect bagged the ‘Entrant of the Year’ at the 2021 edition of Campaign India’s Media360 Awards. The agency bagged four Gold metals in all.
 
The wins came for Too Yumm’s ‘#LoopMeinKhao’ (Best Social Strategy and Best Use of Experiential) and Bausch + Lomb’s ‘#EyeSeeBetter’ (Content Strategy and Product Sector Categories – Healthcare).
 
Colors won ‘Brand of the Year’ as it amassed a total of five metals (two Bronze and three Gold metals). The Gold wins came for ‘Naati Pinky Ki Lambi Love Story’ in the ‘Best use of Experiential’, ‘Insight and Innovation – Best use of Insight’ and ‘Insight and Innovation – Best use of Creative Idea’ categories.
 
HT Media was the most awarded entrant with a total of seven metals – two Silver and five Bronze.
 
Hindustan bagged a Gold in its six-metal tally. The media house also won two Silver and three Bronze metals. The Gold win was for the entry ‘Fight Against Covid’ in the ‘Insight and Innovations – Creative Idea’ category.
 
Other Gold winners on the night included McCann Worldgroup (Alpenliebe Juzt Jelly), Ottoedge Services (Tata Harrier, Altroz, Nexon), Streettalk (Skechers) and Wannamo Marketing (Ford India).
 
The jury for this year's awards consisted of a mix of marketers across genres: (full list of winners follow)
  • Achint Setia, VP - marketing, Myntra
  • Anurita Chopra, area marketing lead - oral health, GSK India
  • Konark Gaur, head - marketing, Sebamed
  • Nikhil Dhar, director - brand and marketing, Indigo 
  • Ruchika Malhan Varma, chief marketing officer, Future Generali
  • Smita Murarka, VP - marketing and e-com, Duroflex
  • Tamagna Ghosh, group creative marketing director, Amazon Prime Video
  • Tanveer Khan, director - marketing, BIC Cello
  • Vivek Malhotra, group chief marketing officer, India Today Group
 
Entrant Company Entry Category Title Brand Winner
Mediacom Best International Strategy  Exam Bar Campaign Snickers Bronze
         
Entrant Company Entry Category Title Brand Winner
Timeus Interactive Services Best Social Strategy #LifeKaNayaBalance with Dell Remote Work Solutions Dell Technologies India Bronze
Hindustan Best Social Strategy E Samwad Hindustan Bronze
HT Media  Best Social Strategy HTLS 2020 Hindustan Times Silver
Hindustan  Best Social Strategy Rockstar Hindustan Silver
WATCONSULT Best Social Strategy Panasonic LinkedIn campaign Panasonic Refrigerators Silver
HT Media Limited Best Social Strategy HT Refresh - First Voice. Last Word. Hindustan Times Silver
22 Feet Tribal Worldwide Best Social Strategy People Who Rise Mahindra Rise Silver
HT Media Limited Best Social Strategy HT - Spearheading the fight against Covid-19 Hindustan Times Silver
Kinnect Best Social Strategy #LoopMeinKhao Too Yumm! Gold
         
Entrant Company Entry Category Title Brand Winner
Columbia Pacific Communities Best Use of Experiential Columbia Pacific Communities - SignsOfLove Columbia Pacific Communities Silver
Ottoedge Services Best Use of Experiential Safety Bubble Harrier, Altroz, Nexon Gold
Viacom18 Media Best Use of Experiential Naati Pinky Ki Lambi Love Story Colors Gold
Kinnect Best Use of Experiential #LoopMeinKhao Too Yumm! Gold
         
Entrant Company Entry Category Title Brand Winner
HPCL Best Use Of Media - Digital Website - English Delivering Happiness HPCL Bronze
         
Entrant Company Entry Category Title Brand Winner
Hindustan Best Use Of Media - Digital Website -Hindi Fight Against Covid Hindustan Bronze
         
Entrant Company Entry Category Title Brand Winner
mCanvas Best Use Of Media - Mobile Mobile - Voice Amazon Pay - Value Program Amazon Bronze
         
Entrant Company Entry Category Title Brand Winner
Viacom18 Media Best Use Of Media - Outdoor Outdoor - Static Naati Pinky Ki Lambi Love Story Colors Bronze
Streettalk (A signpost India company) Best Use Of Media - Outdoor Outdoor - Static SKECHERS D’lites - Originals Keep Moving SKECHERS Silver
         
Entrant Company Entry Category Title Brand Winner
HT Media Limited Best use of media - PRINT Print Newspaper English HT - Gift a subscription Hindustan Times Bronze
HT Media Limited Best use of media - PRINT Print Newspaper English HT Codeathon Hindustan Times Silver
HT Media Limited Best use of media - PRINT Print Newspaper English HT - Spearheading the fight against Covid-19 Hindustan Times Silver
         
Entrant Company Entry Category Title Brand Winner
Hindustan Best use of media - PRINT Print Newspaper  Hindi Mission Shakti Hindustan Bronze
         
Entrant Company Entry Category Title Brand Winner
ITW Consulting Best Use Of Media - Sponsorship Events Medimix Medimix Bronze
ITW Consulting Best Use Of Media - Sponsorship Events Let's talk Periods Niine Bronze
ITW Consulting Best Use Of Media - Sponsorship Events Marriott Marriot Silver
         
Entrant Company Entry Category Title Brand Winner
Motilal Oswal Financial Services Best Use Of Media - TV News Channel - English Skin in the Game – Motilal Oswal Motilal Oswal Financial Services Bronze
         
Entrant Company Entry Category Title Brand Winner
Sony Pictures Networks India Best use of Media - TV Sports - English Cricket Without Boundaries Sony Sports Network Silver
         
Entrant Company Entry Category Title Brand Winner
ITW Consulting Branded Content UNACADEMY LEGENDS SERIES UNACADEMY Bronze
Allied Blenders and Distillers Branded Content Sterling Reserve Projects Sterling Reserve Bronze
Mediacom Branded Content #BringHomeCuriosity WHISKAS Silver
         
Entrant Company Entry Category Title Brand Winner
Timeus Interactive Services Content Strategy #LifeKaNayaBalance with Dell Remote Work Solutions Dell Technologies India Bronze
ITW Consulting Content Strategy Unacademy Unacademy Silver
Kinnect Content Strategy #EyeSeeBetter Bausch + Lomb Gold
         
Entrant Company Entry Category Title Brand Winner
Havas Media India Insight & Innovation Best use of insight #ThankYouIndianTruckers Tata Motors Silver
Mediacom Insight & Innovation Best use of insight #FeedTheStray PEDIGREE silver
Viacom18 Media Insight & Innovation Best use of insight Naati Pinky Ki Lambi Love Story Colors Gold
         
Entrant Company Entry Category Title Brand Winner
Ottoedge SERVICES LLP Insight & Innovation Creative idea Safety Bubble Altroz, Harrier, Nexon Bronze
Streettalk (A signpost India company) Insight & Innovation Creative idea SKECHERS D’lites - Originals Keep Moving SKECHERS Silver
Hindustan Insight & Innovation Creative idea Fight Against Covid Hindustan Gold
Viacom18 Media Insight & Innovation Creative idea Naati Pinky Ki Lambi Love Story Colors Gold
         
Entrant Company Entry Category Title Brand Winner
Publicis Beehive Insight & Innovation Product Innovation - Media Agency Safest Bank Safest Bank Bronze
         
Entrant Company Entry Category Title Brand Winner
HT Media Limited Insight & Innovation Product Innovation - Media Owner HT Refresh - First Voice. Last Word. Hindustan Times Bronze
         
Entrant Company Entry Category Title Brand Winner
HPCL Insight & Innovation Total Communications Campaign 360° Employee Communication Campaign Hindustan Petroleum Corporation Limited Bronze
Viacom18 Media  Insight & Innovation Total Communications Campaign Namak Issk Ka Colors Bronze
McCANN Worldgroup Insight & Innovation Total Communications Campaign Alpenliebe Juzt Jelly Winning Over the Great Indian Family Alpenliebe Juzt Jelly Silver
         
Entrant Company Entry Category Title Brand Winner
Hindustan Media Partnerships  Rockstar Hindustan Silver
         
Entrant Company Entry Category Title Brand Winner
Wannamo Marketing  Product Sector Categories Automotive Ford's Digital Drive Ford Silver
         
Entrant Company Entry Category Title Brand Winner
Motilal Oswal Financial Services Product Sector Categories Banks & Financial Services Skin in the Game – Motilal Oswal Motilal Oswal Financial Services Bronze
         
Entrant Company Entry Category Title Brand Winner
Streettalk (A signpost India company) Product Sector Categories Fashion & Beauty SKECHERS D’lites - Originals Keep Moving SKECHERS Gold
         
Entrant Company Entry Category Title Brand Winner
McCANN Worldgroup Product Sector Categories FMCG Alpenliebe Juzt Jelly Winning Over the Great Indian Family Alpenliebe Juzt Jelly Gold
         
Entrant Company Entry Category Title Brand Winner
Kinnect Product Sector Categories Healthcare #EyeSeeBetter Bausch + Lomb Gold
         
Entrant Company Entry Category Title Brand Winner
Streettalk (A signpost India company) Product Sector Categories Public Sector & Charities The New Age Traffic Work-Place SMART TRAFFIC SURVEILLANCE BOOTH Silver
         
Entrant Company Entry Category Title Brand Winner
Columbia Pacific Communities Product Sector Categories Real Estate Columbia Pacific Communities – The Virtuoso Club and Serviced Residences Columbia Pacific Communities Bronze
         
Entrant Company Entry Category Title Brand Winner
Havas Media India Product Sector Categories Travel & Leisure Road Tripping with Rocky and Mayur and OYO OYO Silver
         
Entrant Company Entry Category Title Brand Winner
Dineout The CRM & Media Award Safe to eat out Dineout Bronze
         
Entrant Company Entry Category Title Brand Winner
Wannamo Marketing  The Data & Creativity Award Ford's Digital Drive Ford Gold
 
Entrant of the Year
 
Entrant Bronze Silver Gold Bronze (5) Silver(10) Gold (20) Total
22 Feet Tribal Worldwide Pvt. Ltd.   1   0 10 0 10
Allied Blenders and Distillers Pvt. Ltd. 1     5 0 0 5
Columbia Pacific Communities 1 1   5 10 0 15
Dainik Jagran-inext   1   0 10 0 10
Dineout 1     5 0 0 5
Havas Media India Pvt Ltd   2   0 20 0 20
Hindustan 3 2 1 15 20 20 55
HPCL 2     10 0 0 10
HT Media Limited 2 5   10 50 0 60
ITW Consulting 3 2   15 20 0 35
Kinnect     4 0 0 80 80
mCanvas 1 1 1 5 10 20 35
Mediacom 1 2   5 20 0 25
Motilal Oswal Financial Services 2     10 0 0 10
Ottoedge Services 1   1 5 0 20 25
Publicis Beehive 1     5 0 0 5
Sony Pictures Networks India   1   0 10 0 10
Streettalk (A signpost India company)   3 1 0 30 20 50
Timeus Interactive Services Pvt. Ltd. 2     10 0 0 10
Viacom18 Media Pvt Ltd 2   3 10 0 60 70
Wannamo Marketing Pvt Ltd   1 1 0 10 20 30
WATCONSULT   1   0 10 0 10
 
Brand of the Year
 
  Bronze Silver Gold Bronze (5) Silver(10) Gold (20) Total
Alpenliebe Juzt Jelly   1 1 0 10 20 30
Altroz, Harrier, Nexon 1     5 0 0 5
Amazon 1     5 0 0 5
Bausch + Lomb     2 0 0 40 40
Colors 2   3 10 0 60 70
Columbia Pacific Communities 1 1   5 10 0 15
Dell Technologies India 2     10 0 0 10
Dettol   1   0 10 0 10
Dineout 1     5 0 0 5
Ford   1 1 0 10 20 30
Harrier, Altroz, Nexon     1 0 0 20 20
Hindustan 3 2 1 15 20 20 55
HPCL 2     10 0 0 10
Hindustan Times 2 5   10 50 0 60
Mahindra Rise   1   0 10 0 10
Marriot   1   0 10 0 10
Medimix 1     5 0 0 5
Motilal Oswal Financial Services Limited 2     10 0 0 10
Niine 1     5 0 0 5
OYO   1   0 10 0 10
Panasonic Refrigerators   1   0 10 0 10
PEDIGREE   1   0 10 0 10
Safest Bank 1     5 0 0 5
SKECHERS   2 1 0 20 20 40
SMART TRAFFIC SURVEILLANCE BOOTH 1   0 10 0 10
Snickers 1     5 0 0 5
Sony Sports Network   1   0 10 0 10
Sterling Reserve 1     5 0 0 5
Tata Motors   1   0 10 0 10
Too Yumm!     2 0 0 40 40
Unacademy 1 1   5 10 0 15
WHISKAS   1   0 10 0 10

 

Source:
Campaign India

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