Bausch + Lomb has appointed Kinnect to handle its digital media mandate. The account was won following a multi-agency pitch.
The agency's Delhi office will handle digital media planning including social media management, outreach, and online reputation management.
Rohan Binny Arora, marketing head, Vision Care, said, "We are delighted to partner with Kinnect as we move forward on our journey of building an integrated consumer experience through digital media. Their passion for building engaging, creative-led consumer journeys and a strategic approach for building solutions that work for the brand, will add a strong impetus to all our marketing initiatives and accelerate our efforts to expand the category to help more people to 'see better live better."
Rohan Mehta, CEO, Kinnect, said, “The vision wear/care market in India is on the threshold of new ideas and disruptions. We are excited to partner with Bausch + Lomb in their journey to be at the forefront of these innovations. The brand has shaped its growth around trust, goodwill, and product innovation - values that we resonate with the most. Having identified digital as a key medium to engage with millennials and the Gen Z audience, we will devise an optimised digital plan with strategies that leverage precision targeting, and communication that complements their vision for the brand.”