Campaign India Team
May 12, 2020

Bausch + Lomb appoints Kinnect to handle digital

Account won following a multi-agency pitch

Bausch + Lomb appoints Kinnect to handle digital
Bausch + Lomb has appointed Kinnect to handle its digital media mandate. The account was won following a multi-agency pitch.
 
The agency's Delhi office will handle digital media planning including social media management, outreach, and online reputation management. 
 
Rohan Binny Arora, marketing head, Vision Care, said, "We are delighted to partner with Kinnect as we move forward on our journey of building an integrated consumer experience through digital media. Their passion for building engaging, creative-led consumer journeys and a strategic approach for building solutions that work for the brand, will add a strong impetus to all our marketing initiatives and accelerate our efforts to expand the category to help more people to 'see better live better."
 
Rohan Mehta, CEO, Kinnect, said, “The vision wear/care market in India is on the threshold of new ideas and disruptions. We are excited to partner with Bausch + Lomb in their journey to be at the forefront of these innovations. The brand has shaped its growth around trust, goodwill, and product innovation - values that we resonate with the most. Having identified digital as a key medium to engage with millennials and the Gen Z audience, we will devise an optimised digital plan with strategies that leverage precision targeting, and communication that complements their vision for the brand.” 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Blog: SonyLiv's Undekhi roasted for promotional ...

The author looks at back promotions that have gone wrong

2 days ago

Blog: The fascinating story of Brooks Brothers and ...

Brooks Brothers, best known for being the couturiers who outfitted 41 of the 45 American Presidents, filed for bankruptcy last week in the US. The author looks back at their journey...

2 days ago

Spotify reaches out to international music fans in ...

Watch the films conceptualised by Leo Burnett here