Media Direction wins at the Internationalist awards

Media Direction, RK Swamy Media Group’s media arm has won a gold, silver and bronze metal at the first Internationalist awards for innovation in media. Headquartered in New York, The Internationalist connects with the advertising and marketing community globally through its magazine and website (www.internationalistmagazine.com).

Media Direction won the gold for work on Godfrey Phillips’ Bravery, silver for VISA International and bronze for Jindal Hissar. Commenting on the news, S Yesudas (pictured), CEO, RK Swamy Media Group said, “I have no words to express my happiness. I dedicate these metals to each and every member of Team RK Swamy Media Group and I congratulate them for this achievement.  This victory on the global stage speaks volumes about our ability to think beyond the traditional approach. Our focus is tangible ROI solution to clients’ marketing issues. Our awards at the last Goafest, RECMA’s B+ rating, various new businesses including many on referrals, proactive remuneration increase by clients, representation of India at Cannes 08 under young media lions et all are proof that we have carved out a very interesting niche for ourselves in the map of media specialists within just two years. We are surging ahead and nothing can stop us now. I say this on behalf of my passionate and ever charged up team.”

The awards were judged on parameters like Innovative use of media, the quality of breakthrough communications thinking, tactical elements for solving marketing problems through media strategy, the ability to demonstrate sustained cross-cultural understanding of marketing issues and results. There were four categories under which the awards were judged, namely, local , local-multi, regional and global.

The jury of the Internationalist consists of people like Andrew McLean, president and chief client officer Group M as jury chairman; Scott Berg, Global Media Director, HP; Nick Brien, CEO, MediaBrands; Mark Ingalls, Global Media Director of Citibankand Mike Jarvis, International Media Director of Banner besides The Internationalist’s editorial staff. Winning case studies from the awards will also form part of the teaching material at Oxford University for their Business School program.