Beau Jackson Lucy Shelley
Jun 07, 2024

Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder

Wesley ter Haar likens media buyers to “early 2000s travel agents”.

MediaMonks: co-founders Wesley ter Haar (left) and Victor Knaap

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets

or call +91 022 69047500
or email [email protected]

Related Articles

Just Published

19 hours ago

Cannes Lions 2025: India adds two bronze Lions on ...

Day four at Cannes Lions 2025 saw modest wins for India in 'Brand Experience & Activation', while top honours remain up for grabs.

21 hours ago

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

21 hours ago

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

1 day ago

Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.