Wesley ter Haar likens media buyers to “early 2000s travel agents”.
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It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
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Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.
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The new campaign uses chess strategy as a creative device to demonstrate exterior paint protection designed for Southern India’s climate.
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Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.
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