Wesley ter Haar likens media buyers to “early 2000s travel agents”.
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In an era where outrage escalates in minutes, the airline’s December meltdown is a masterclass in what not to do.
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While India has massive download volume, only a small percentage are high-value payers.
A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
