Media
Beau Jackson Lucy Shelley
Jun 07, 2024

Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder

Wesley ter Haar likens media buyers to “early 2000s travel agents”.

MediaMonks: co-founders Wesley ter Haar (left) and Victor Knaap

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +91 22 69489600
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

3 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

6 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

8 Kinder Joy launches DC-themed Funko Pop! collection in India

Why almost every brand you know apologised

9 Why almost every brand you know apologised

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

10 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Related Articles

Wesley ter Haar on the difference AI makes to creative content
Advertising
Dec 19, 2023
Robert Sawatzky

Wesley ter Haar on the difference AI makes to ...

MediaMonks reorganises, rebrands to Monks and puts focus on AI-powered services
Advertising
Jul 19, 2024
Brandon Doerrer

MediaMonks reorganises, rebrands to Monks and puts ...

MediaMonks India sees more senior leaders exit
Advertising
Mar 22, 2024
Preeti Hoon

MediaMonks India sees more senior leaders exit

Smita Salgaonkar to exit Media.Monks
Advertising
Nov 03, 2023
Campaign India Team

Smita Salgaonkar to exit Media.Monks

Just Published

Bisleri International partners with Tata Women’s Premier League for two seasons
Advertising
1 day ago
Campaign India Team

Bisleri International partners with Tata Women’s ...

As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.

Ethnix by Raymond and Shaadi.com partner with MOMS Outdoor
Advertising
1 day ago
Campaign India Team

Ethnix by Raymond and Shaadi.com partner with MOMS ...

A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.

India’s quick commerce surge exposes a discipline gap for marketers
Advertising
1 day ago
Vinita Bhatia

India’s quick commerce surge exposes a discipline ...

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.

Does India need aspirational masculinity?
Advertising
1 day ago
Sumanto Chattopadhyay

Does India need aspirational masculinity?

As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.