Wesley ter Haar likens media buyers to “early 2000s travel agents”.
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The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
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A factory-floor film swaps voiceovers for sign language, as Godrej Consumer Products Ltd uses its employees with disabilities to spotlight silent strength and workplace equity.
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WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?
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From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.
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