"Media Arts is about brand belief:" TBWA CMO Laurie Coots

TBWA Worldwide’s chief marketing officer Laurie Coots acknowledges first up that her role is an unusual one within a typical agency structure. Coots, who has been with the Omnicom owned agency for the last 26 years, has a multi-faceted role within the organisation.Besides being involved closely in most of the key global pitches within the network, Coots is also responsible for how the TBWA brand is positioned worldwide, in each of its 75 offices.