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The Media Abbys shortlist for Goafest 2010 has been announced. Mudra Max has the maximum number of shortlisted entries, followed by Mindshare and Maxus at 16 and 15, respectively. The following table explains the number of shortlists acquired by each media agency.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.