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The Media Abbys shortlist for Goafest 2010 has been announced. Mudra Max has the maximum number of shortlisted entries, followed by Mindshare and Maxus at 16 and 15, respectively. The following table explains the number of shortlists acquired by each media agency.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
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The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.