
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Mediaedge:cia (MEC) has launched a study as part of their ‘Food for Thought’ series, which analyses the quantitative impact of factors like the general elections and change in venue on the second season of the Indian Premier League (IPL) and attempts to understand viewer consumption patterns based around the IPL . The study takes into account a sample size of 1568 and was conducted from March 23 to 25 after the announcement of South Africa as the new venue. IPL’s season one data has been used as the base.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign planning.
For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.
It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.
From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.