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Apr 27, 2010
MEC’s pre-IPL ratings estimate proved correct
MEC’s pre-tournament estimate of the third season of the Indian Premier League (IPL) television rating points has proved to be correct. In March this year, the WPP agency had released a pre-IPL study predicting what the third season was likely to deliver in terms of viewership and value for sponsor brands. The agency estimated ratings to increase by 14% to an average TVR of 5.2*, which was as they had predicted.
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