Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Apr 27, 2010
MEC’s pre-IPL ratings estimate proved correct
MEC’s pre-tournament estimate of the third season of the Indian Premier League (IPL) television rating points has proved to be correct. In March this year, the WPP agency had released a pre-IPL study predicting what the third season was likely to deliver in terms of viewership and value for sponsor brands. The agency estimated ratings to increase by 14% to an average TVR of 5.2*, which was as they had predicted.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Advertising
Apr 17, 2025
Bats, reels, and buys: The new IPL media mix
(1).jpg&h=268&w=401&q=100&v=20260108&c=1)
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Media
Jul 01, 2025
MS Dhoni moves to trademark 'Captain Cool' moniker
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
1 day ago
Kingfisher Premium launches brand film for Tata WPL
The film highlights women’s cricket through energy, music and shared celebration.
Advertising
1 day ago
‘Posting Zero’ is just the tip of the iceberg
As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
1 day ago
Cinépolis India expands cinema advertising with ...
Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Media
1 day ago
SAP appoints Maurishca Dsouza as senior industry ...
She will support go-to-market strategy, thought leadership and growth for media clients in India.
