Eno launches ‘Shaadi Ki Buffetbaazi’ campaign for wedding feasts

Eno, an antacid brand, has launched a new campaign titled ‘Shaadi Ki Buffetbaazi’ to celebrate the role of food at Indian weddings. The initiative features a first-time collaboration of popular entertainers and influencers Sunil Grover, Gaurav Gupta, Amit Tandon, Mallika Dua, Naman Arora, and Manvi Gagroo.

The campaign encourages consumers to enjoy wedding delicacies without restraint, promoting the brand’s message of uninterrupted feasting. Central to the campaign are the ‘Buffetbaazi Kirdaars,’ a set of quirky characters representing typical buffet personalities at Indian weddings. Sunil Grover anchors the narrative as the host, while Mallika Dua appears as ‘Miss Chatori,’ who heads straight for chaat and spicy snacks, skipping mains.

Gaurav Gupta plays ‘Vasooli Bro,’ arriving with an empty stomach and a large appetite. Amit Tandon is ‘Jugaadu Ji,’ a buffet strategist ready with hacks to conquer the spread. Naman Arora portrays ‘Gyaani Baba,’ the know-it-all analysing every dish, and Manvi Gagroo appears as ‘Reels Queen,’ capturing every plate on social media.

Each influencer adds humour and personality, making the campaign relatable while reflecting the diversity of buffet behaviour at weddings. The narrative highlights the centrality of food in Indian wedding celebrations, where guests plan strategically to enjoy various dishes, from starters to desserts, often engaging in playful indulgence.

Bineet Jain, category head – digestive health, Haleon India, said, “Indian weddings are a vibrant celebration of cultural and culinary diversity. With this campaign, Eno pays tribute to the food indulgence that symbolizes abundance, joy and hospitality at every wedding. Eno ensures that nothing comes between you and the feasting – not even acidity.”